Placement Asset Customization
Meta ads appear across many different placements, each with different aspect ratio requirements. Rather than creating separate ads for each placement, Pablo lets you provide multiple image formats for a single ad (square, portrait, and vertical). Pablo then automatically selects the best-fit asset for each placement based on the priority rankings below, ensuring your ad looks great everywhere it appears.
Asset Types
| Asset Type |
Ratio |
Dimensions |
Field Name |
| Main (Square) |
1:1 |
1080x1080px |
ad_asset_url |
| Mid (Portrait) |
4:5 |
1080x1350px |
ad_asset_mid_url |
| Vertical (Stories) |
9:16 |
1080x1920px |
ad_asset_vertical_url |
Image ad placement priorities
| Placement |
Main (1:1) |
Mid (4:5) |
Vertical (9:16) |
| Facebook Feed |
2 |
1 |
- |
| Facebook Stories |
- |
- |
1 |
| Facebook Reels |
- |
- |
1 |
| Facebook Marketplace |
1 |
2 |
- |
| Facebook Right Column |
1 |
2 |
- |
| Facebook Search |
1 |
2 |
- |
| Facebook In-Stream Video |
1 |
- |
- |
| Facebook Business Explore |
1 |
- |
- |
| Facebook Profile Feed |
2 |
1 |
- |
| Facebook Video Feeds |
1 |
- |
- |
| Instagram Feed |
2 |
1 |
- |
| Instagram Stories |
3 |
2 |
1 |
| Instagram Reels |
- |
- |
1 |
| Instagram Explore |
2 |
1 |
- |
| Instagram Profile Feed |
2 |
1 |
- |
| Instagram Profile Reels |
3 |
2 |
1 |
| Instagram Search Results |
1 |
- |
- |
| Instagram Explore Home |
1 |
- |
- |
| Messenger Stories |
3 |
2 |
1 |
| Messenger Home |
1 |
2 |
- |
| Messenger Inbox |
1 |
- |
- |
| Messenger Sponsored Messages |
1 |
- |
- |
| Audience Network Native |
3 |
2 |
1 |
| Audience Network Classic |
3 |
2 |
1 |
| Audience Network In-Stream |
3 |
2 |
1 |
| Audience Network Rewarded |
3 |
2 |
1 |
Video ad Placement priorities
| Placement |
Main (1:1) |
Mid (4:5) |
Vertical (9:16) |
| Facebook Feed |
2 |
1 |
- |
| Facebook Stories |
3 |
2 |
1 |
| Facebook Reels |
3 |
2 |
1 |
| Facebook Marketplace |
1 |
2 |
- |
| Facebook Right Column |
- |
- |
- |
| Facebook Search |
1 |
2 |
- |
| Facebook In-Stream Video |
1 |
- |
- |
| Facebook Business Explore |
1 |
- |
- |
| Facebook Profile Feed |
2 |
1 |
- |
| Facebook Video Feeds |
1 |
- |
- |
| Instagram Feed |
2 |
1 |
- |
| Instagram Stories |
3 |
2 |
1 |
| Instagram Reels |
3 |
2 |
1 |
| Instagram Explore |
2 |
1 |
- |
| Instagram Profile Feed |
2 |
1 |
- |
| Instagram Profile Reels |
3 |
2 |
1 |
| Instagram Search Results |
1 |
- |
- |
| Instagram Explore Home |
- |
- |
- |
| Messenger Stories |
3 |
2 |
1 |
| Messenger Home |
1 |
2 |
- |
| Messenger Inbox |
1 |
- |
- |
| Messenger Sponsored Messages |
1 |
- |
- |
| Audience Network Native |
3 |
2 |
1 |
| Audience Network Classic |
3 |
2 |
1 |
| Audience Network In-Stream |
3 |
2 |
1 |
| Audience Network Rewarded |
3 |
2 |
1 |